Building a Holistic Wellness Ecosystem in Webflow
Body Factory Bali needed a unified digital presence to reflect its 360° wellness philosophy, integrating its diverse offeringsgym, recovery center, café, and lifestyle apartmentsich the previous site structure failed to do cohesively.
Solution:
Webflow Implementation: Translated the sophisticated Figma designs from a2b-media into a responsive and engaging Webflow site, emphasizing their pillars: Perform, Sleep, Nourish, Restore.
Seamless Service Presentation: Utilized Webflow CMS to effectively structure and display diverse content, from class schedules to apartment details, ensuring easy navigation.
SEO & Performance: Optimized content structure and technical elements, resulting in increased page views and reduced on-page time, driving organic traffic for relevant wellness terms.
The technical challenge lay in creating a fluid user journey across varied offerings. We utilized Webflow CMS extensively to manage dynamic content for lifestyle apartments (including amenities like ice pools and rooftop access) and the recovery hub. Performance was key; optimizing media assets ensured sections loaded quickly, contributing to a better user experience, especially on mobile.