Bringing Ink to Life with Webflow & Animation
The client needed a professional website that could effectively showcase their artists' portfolios and the studio's creative atmosphere, moving beyond the limitations of a static Canva design to improve online engagement and booking inquiries.
Solution:
Canva-to-Webflow Conversion: Meticulously translated the visual concept from Canva into a dynamic, responsive Webflow site.
Engaging Animations: Implemented custom GSAP and Webflow interactions, such as animated hover effects on portfolio pieces, to add personality and enhance user experience.
Artist Showcase: Structured CMS collections to allow artists to easily manage and display their individual portfolios and potentially integrate booking functionality.
Technical Foundations: Ensured adherence to HTML best practices and foundational SEO principles throughout the development process.
To capture the fun and creativity inherent in tattoo culture, static design wasn't enough. We used a combination of GSAP and native Webflow interactions to introduce subtle yet engaging animations, like hover effects on tattoo examples or section transitions. These motion elements not only made the site more memorable but also demonstrably increased user time-on-page as visitors explored the interactive elements.