Blindspot VC
Engineering Interactive Storytelling for Venture Capital
Executed the complex Webflow development for Blindspot VC's platform, translating an intricate, minimalist design vision provided through collaboration with Julian Banger into a highly interactive experience. This project utilized advanced Webflow interactions, a dynamic CMS timeline, and video-on-hover features to engage sophisticated investors and founders, showcasing startup successes dynamically.
Advanced Webflow Interactions
Webflow CMS Development
Performance Optimization
Responsive Design
Dive Deep
Blindspot VC needed a website that could present detailed portfolio information and founder stories in an engaging, minimal way, avoiding the data overload common on traditional VC sites.
Solution:
Webflow Interaction Mastery: Implemented custom hover interactions that revealed startup metrics and played founder videos seamlessly, enhancing user discovery without clutter.
Dynamic CMS Timeline: Built a horizontal scrolling timeline using Webflow CMS, allowing the Blindspot team to easily update milestones and exits.
Performance-Focused Motion: Optimized video loading and utilized Lottie animations for smooth performance, especially on mobile devices
Engineering the Interactive CMS Timeline
A key challenge was displaying portfolio history dynamically. We leveraged Webflow CMS to build the horizontal scroll timeline. Each milestone (funding rounds, exits) became a CMS item, allowing the client team to add or update entries effortlessly without needing developer intervention. Custom interactions were added to highlight key events on scroll, creating an intuitive journey through their investment history.
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